QUALIFICATIONS
Accomplished and highly skilled Content Producer with deep knowledge of all aspects of TV and radio broadcast production, web content, including long/short form video and post-production processes. Pragmatic professional capable of producing excellence within a wide range of budgets. Skillful relationship builder and adept at fostering consensus among clients, creative teams and business managers. Extensive experience working with national and internationally acclaimed directors and production houses in Milwaukee, Chicago, Los Angeles and New York.
EXPERIENCE
Freelance Content Producer (Present)
o Offering national clients comprehensive production services
Ski Team Productions (project based starting 8/1/2024)
o Assisted with post production for Sparklight Cable Systems
Carl Collective (Diederich College/Marquette University- Student run advertising agency (project based starting 9/1/2024)
o Assisted students with all aspects of video production
Hiebing Advertising Madison (Summer 2023)
o Worked as a temporary producer on several projects across the agency
Hoffman York – Executive Producer (1994 – 2016)
o Head producer for all broadcast campaigns for the agency’s national and Midwest-based clients
o Managed all broadcast estimates, purchase orders, talent payments, casting, schedules
o Mastered negotiations in a variety of complex talent and music licensing as well as nuances of negotiating celebrity and non-union rates and payments
o Collaborated with creative teams on production development, social media content and other campaign components associated with the agency’s broadcast campaigns
o Handled production budget management, location efficiencies, service bundling, all while maximizing talent budgets to bring projects in on time and within budget range
o Extensive experience with voice casting, recording and post production
o Worked closely with digital video content, utilizing visual effects and other digital technologies associated within the project
o Developed strong understanding of SAG rules and rates, union and non-union guidelines
ACCOUNTS
Wisconsin Lottery
EGO Power Blowers
Indiana University Health
KFC
Kolbe Windows
Merillat Cabinets
Napoleon Grills
Advocate Healthcare
University of Notre Dame (Executive Business School)
Wahl Clippers Corporation
Museum of Science and Industry
First Tennesssee Bank
Focus on Energy
Sprint Yellow Pages
St. Pauli Girl Beer
Children’s Hospital of Wisconsin
A&W Restaurants
Milgard Windows
Aurora Healthcare
Arlington Race Track
Peapod
Froedtert Hospital
Montana Tourism
Uline
Wisconsin Tourism
Culver’s
Sparklight
ACCOMPLISHMENTS
o Led all aspects of production for a series of more than 100 acclaimed broadcast spots for the Wisconsin Lottery over the course of 20 years, including multiple national Batchy Award Nominees, all while working closely with the creative team to keep the approach fresh and interesting
o Involved in the development of a comprehensive broadcast campaign to launch the opening of Aurora Women’s Pavilion within Wisconsin’s largest healthcare system
o Produced both TV and radio campaigns for Wahl Clipper Corporation and over a 6-year period, these campaigns resulted in an increase in market share for the client each year
o Lead broadcast production for EGO Power Blower product launch and within 6 months, client earned second highest market share and surpassed legacy brands such as Craftsman and Ryobi
REFERENCES
David Hanneken: Former ECD Hoffman York
davehanneken@gmail.com (414-405-0537)
Faith Williams: Senior Producer at Hiebing Advertising Madison
fwilliams@hiebing.com (608-239-8103)
Lynne Fraser: Owner Ski Team Productions
Lynne@goskiteam.com (262-744-6039)
Jaime Hutchings: Account Supervisor/VP Hoffman York
jhutchings@hoffmanyork.com (414-839-7967)